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Assignment 6

Consumer Lifestyle and Situational Influences”  Please respond to the following: Go to Strategic Business Insights’ Website and take the VALS™ survey, located here. Determine if

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What does it mean?

Description What is meant by the term semi-permeable? How is this related to the cell membrane? Give a different analogy for semi-permeable. Respond with a

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Channels of Distribution

Is distribution an important element of the marketing mix? What value does it add to the product? Describe one of the three major distribution strategies

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