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Weekly Discussion:
One of the analytics concepts that we did not discussed thoroughly in materials or lecture is that of usability o user friendliness. May be the best analytics suite is the one that makes my life easier than the rest. Here is one company with that sales pitch. A well known digital marketing platform: hubspot. Featured here is from that website is one of its main products an advertising analytics solution:
https://www.hubspot.com/products/marketing/ads
Spend some time navigating this section of the site and watch the 2 minute video to understand what they offer.
After that, answer these questions:
1. Based on the video and contents, is this Advertising suite easy to use?
2. Compare this solution with its equivalent in Google analytics
https://support.google.com/analytics/answer/2444872?hl=en&ref_topic=3413645
Which one is easier to use? All things considered and assuming similar fees which one would you choose? Why?
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