Our papers are 100% unique and written following academic standards and provided requirements. Get perfect grades by consistently using our writing services. Place your order and get a quality paper today. Rely on us and be on schedule! With our help, you'll never have to worry about deadlines again. Take advantage of our current 20% discount by using the coupon code GET20
Order a Similar Paper Order a Different Paper
Communication Plan
Overview
Stakeholders are individuals or groups that have an active interest in an organization. Stakeholders and stakeholder groups typically include employees, vendors, communities, government agencies, customers, investors, and lenders. Different stakeholders have different interests, attitudes, and priorities. Effective communication ensures that they receive relevant information and develop a positive attitude to your organization in the scenario.
As the regional marketing director of a theme park, you are in the process of designing a phased marketing strategy for reopening all parks after a safety incident. You have already helped other marketing directors understand the importance of having a good marketing mix to inspire customer loyalty; now help them with a stakeholder communication plan. Develop a communication plan that will ensure stakeholders understand the steps the organization is taking to benefit them.
Three aspects to consider for effective stakeholder communication are the interest of stakeholders in the organization, the impact of the reopening decision on stakeholders, and the relevance of information going to stakeholders.
Prompt
Complete the communication plan for the stakeholders of the organization in the course scenario. Refer to the Exemplar Communication Grid for an example of how the template can be used.
Specifically, you must address the following rubric criteria:
-
Identify the three key stakeholders (a minimum of one internal and two external groups) in the reopening of the park and describe each stakeholder’s interest in the organization. Use the Communication Grid Template to complete this step.
-
Internal Stakeholders
- Employees
- Departments
- Management
-
External Stakeholders
- Customers
- Suppliers
- Lenders
- Communities
-
Internal Stakeholders
-
Identify and analyze the information about each stakeholder group and their need for communication. Use the Communication Grid Template to complete this step. Consider the following points:
- Assessment of the impact on stakeholder (low, medium, or high) and explain why.
- Information needs and communication methods of the stakeholder
-
Identify two crisis communication methods for communicating with stakeholders.
- What forms of communication can be used to quickly communicate with internal stakeholder groups?
- What forms of communication can be used to communicate with external stakeholder groups?
Submit a 1- to 2-page Word document, which includes your responses and the completed Communication Grid Template, using double spacing, 12-point Times New Roman font, and one-inch margins.
Communication Plan Overview Stakeholders are individuals or groups that have an active interest in an organization. Stakeholders and stakeholder groups typically include employees, vendors, communitie
MBA 645 Communication Grid Template To use this template, replace the bracketed text with the relevant information. Stakeholders Stakeholder’s Interest in the Park Reopening Assessment of the Impact on the Stakeholder (Low/Medium/High) and Why Information and Communication Needs of the Stakeholder Communication Methods With the Stakeholder [Insert text.] [Insert text.] [Insert text.] [Insert text.] [Insert text.] [Insert text.] [Insert text.] [Insert text.] [Insert text.] [Insert text.] [Insert text.] [Insert text.] [Insert text.] [Insert text.] [Insert text.]
Communication Plan Overview Stakeholders are individuals or groups that have an active interest in an organization. Stakeholders and stakeholder groups typically include employees, vendors, communitie
MBA 645 Exemplar Communication Grid Stakeholders Stakeholder’s Interest in the Park Reopening Assessment of the Impact on the Stakeholder (Low/Medium/High) and Why Information and Communication Needs of the Stakeholder Communication Methods With the Stakeholder Example: Lenders Knowing the status of the return to opening and possible investment costs • Medium, as they need to know debt will continue to be paid in a timely fashion or alerted to any disruption • Standard operating considerations Regular updates on the reopening and any investment cost needs • Virtual meetings every quarter • Emails
We offer the best essay writing services to students who value great quality at a fair price. Let us exceed your expectations if you need help with this or a different assignment. Get your paper completed by a writing expert today. Nice to meet you! Want 15% OFF your first order? Use Promo Code: FIRST15. Place your order in a few easy steps. It will take you less than 5 minutes. Click one of the buttons below.
Order a Similar Paper Order a Different Paper
