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- Why are so many multinational companies expanding into China? What challenges do marketers and their advertising agencies face in developing IMC programs for the Chinese market?
- Why do you think social media sites such as Facebook and Twitter are becoming so popular in countries around the world? Discuss the importance of social media sites in the IMC programs of international marketers.
- Discuss the need for regulation of advertising and other IMC tools. Do you advocate more or less regulation of advertising and other forms of promotion by government agencies such as the Federal Trade Commission and the FDA?
- Over the years, and again very recently, there have been calls to eliminate or severely restrict advertisements to children. Discuss the social and ethical issues as to whether advertising to children should be permitted. Support your position.adv
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