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I need help with these 25 multiple choice business questions.
1. Instead of beginning your negative message with a blunt
announcement of the news, you can use ___________.
a. a buffer
b. a combination of the direct and indirect approaches
c. the direct approach
d. the deductive
2. If up to now you have failed to respond to a request, a
a. automatically misleads the reader b. explains why you
have so far not responded to the request c. ignores the request altogether d.
comes right out and says no to the request
3. An effective indirect opening for a negative message
a. Your résumé clearly shows why you are interested in becoming a management trainee with our company.
b. I’m sorry to say I
have some bad news. c. In reply to your application for the management
position, I am sorry to say that we can not use you.
d. We have no openings at this time.
4. One way to be tactful when giving your reasons for bad
news is to ____________.
a. explain that the decision is based on company policy
b. explain why the decision is good for you and your company
c. highlight, if possible, how your negative decision
benefits the recipient
d. apologize for
having to be the bearer of bad news
5. In the close of a negative message, you should
a. express concern over possibly losing the reader’s
b. ask for feedback on whether the decision is acceptable to
c. encourage the person to write or call to discuss the
d. avoid uncertainty
6. To avoid being accused of defamation, you should
a. refuse to communicate with unhappy clients b. frequently
refer to company policy c. make it clear to disgruntled customers that you
refuse to be intimidated d. avoid any kind of behavior that could be considered
7. When you need to inform employees that a benefit or
privilege will be eliminated, ____________.
a. use as many hedging words as possible b. the best
approach is to leak the news as a rumor rather than make a public announcement c. use the direct approach d.
minimize the impact of the bad news by presenting it in as positive a light as
8. A letter rejecting a job applicant should ____________.
a. be as long as possible b. avoid explaining why he or she
was not selected c. be as personal as possible d. point out the applicant’s
9. The purpose of the interest section of a persuasive
message is to ____________.
a. increase the audience’s desire to take the action
recommended in the message b. get the reader to act immediately c. show that
your product is well-suited to your audience d. capture attention
10. An effective ending for a persuasive message would be
which of the following?
a. Be sure to tell all your friends about this exciting
offer. b. Wouldn’t you like to save some money? c. Please respond as soon as
possible because this offer is not likely to last very long. d. Simply take the
enclosed coupon to any of our service centers by June 15 for your free oil and filter change.
11. The key to a successful action phase in the AIDA model
a. creating a win-lose situation, with you as the winner b.
getting readers to change their minds c. increasing the audience’s awareness of
your product or service d. making the action you propose simple and easy
12. When writing a persuasive request for action, you should
a. avoid flattery b. ask for more than you actually want so
that you’ll have a cushion for negotiation c. demonstrate that helping you will
solve a significant problem d. use the hard-sell approach
13. Which of the following would not be an effective
technique for gaining audience attention in sales messages?
a. explaining how your product offers a solution to a
problem b. emphasizing how badly you need some sales to remain open c.
promising savings d. stating your product’s strongest benefit
14. The interest phase of a sales message should
a. emphasize attractive features and important details b.
help the audience understand how your idea will benefit them c. avoid any
attempts at answering potential objections d. begin with a “hard sell” that
makes audiences want to hear more
15. Unlike more traditional promotional messages, those
written for social media ____________.
a. enable companies to engage in conversations about their
products and services b. save money by allowing companies to rely on the news
media to distribute important
messages c. allow for less transparency and openness with customers d.
are less interactive
16. A problem statement ____________.
a. defines the purpose of your research b. should be long
and complex c. is an unsupportable claim or assertion d. outlines all the
potential drawbacks of your research
17. Sources of secondary information include ____________.
a. first-hand observation b. newspapers and periodicals c.
in-person interviews d. experiments
18. In evaluating material you have gathered for a report,
you should _____________.
a. assume that any information taken from a webpage will be
credible and reliable b. check to make sure the material is current c. ignore
government documents d. throw out any information whose source is an
organization that might be biased
19. Which of the
following is not true of conventional search engines?
a. They return to previously identified websites to look for
changes. b. Not all search engines operate in the same way. c. They travel the
web automatically, identifying new websites. d. They access the deep Internet
or hidden Internet.
20. Recommendations differ from conclusions in that
a. always come at the end of the report b. suggest a clear
course of action c. interpret evidence d. are always acceptable to readers
21. The recommendations you make in a report should be
a. what the audience wants to hear b. the same as the
conclusions c. practical and offer clear guidance on next steps d. easy to
22. U.S. government research shows that about _____________
percent of the adult population in
the U.S. has the literacy skills needed for success in today’s
a. 75 b. 50 c. 10 d. 1
23. A surface chart is ____________.
a. used to show interrelationships within an organization b.
a type of three-dimensional pie chart c. a form of line chart in which all the
lines add up to the top line d. a type of map showing various terrains
24. A bar chart would be particularly useful for
a. comparing sales totals of three breakfast cereals from
2007 to 2009 b. illustrating what percentages of a company’s monthly budget are
spent on utilities and other expenses
c. showing the stages in production of a jet engine d. depicting links between
employees at a large firm
25. A chart that uses symbols or graphic images instead of
words or numbers to portray data is called a ____________.
a. pictogram b. combination chart c. Gantt chart d. surface
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