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Directions
There is a minimum number of 5 references to support any suppositions and recommendations.
The submission will not exceed four (4) pages in length, excluding the title and references pages.
The document must adhere to the APA writing style.
I’m attaching pictures of the book case pages 647 648 and 649.
Read the case, watch the video and based on that answer question 3 below making the suggestions.
Case Study – General Mills Warm Delights – Indulgent, Delicious, and Gooey!
- Read the case on pages 647-649 in your text.
- Watch the video supplement to the case at link tv/13e/v22-5 (Links to an external site.).
- Respond to the following case question. (Disregard the questions in the text.)
You have been asked to consult with the Warm Delight marketing team. They are specifically looking to grow this brand in terms of product line and brand extensions. In your suggestions, specify:
- The target market you would pursue with your plan
- The potential opportunities and hindrances of the target market
- How you would position or re-position Warm Delights in that market place
- The product changes would you recommend to increase sales of Warm Delights
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