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Assignment 1:
Innovation from Google’s Free Food Strategy
Google is widely known for its workplace
creativity and innovation within the technology field. Its search engine is the
most extensively used search tool in the world, its data analytics are
revolutionary, and it continues to raise the bar for innovation and design with
Google Glass, smart watches, and mobile phones. Google has been featured in
dozens of technology and business magazines.
Additionally,Fortune Magazine’slist of the “Best Companies to Work For 2014” has ranked Google
number one (#1). This ranking is largely due to employee benefits such as free
meals, dry cleaning services, video games, massage therapy, in-door gyms,
shuttle services, and affordable daycare services for employees.
In addition to your textbook, review the
following articles and videos about Google’s work culture in preparation for
this assignment:
- “How the
Googleplex Works” by Jonathan Strickland, located at http://computer.howstuffworks.com/googleplex2.htm - “Google
Employees Reveal Their Favorite Perks Working For The Company” by Kevin
Smith, located at
http://www.businessinsider.com/google-employee-favorite-perks-2013-3?op=1 - “At Google,
Hours Are Long, But the Consomme Is Free” by Sara Kehaulani Goo, located
at http://www.washingtonpost.com/wp-dyn/content/article/2007/01/23/AR2007012300334.html - “Google
interns’ first week” (5 min 50 s). Video Source: Google. (2013, June 4).
Google interns’ first week [Video file]. Retrieved from http://www.youtube.com/watch?v=9No-FiEInLA - “Google
Great Place to Work Entry” (2 min 46 s). Video Source: IABAustralia.
(2008, April 30). Google Great Place to Work Entry [Video file]. Retrieved
from http://www.youtube.com/watch?v=n2nfZPsd794
___________________________________________________________________________________
Write a four to six
(4-6) page paper in which you:
-
Briefly describe Google, its mission, and its
business model. -
Analyze the types of people that work at
Google, with respect to the business culture of the organization. Indicate one
to two (1-2) qualities that define a leader at Google, and determine the
typical background of a Google employee. -
Identify two (2) examples of services or amenities
that Google provides to its employees, interns, partners, and visitors. Next,
examine two to three (2-3) ways in which such free services and amenities
create an organizational culture that fosters creativity and innovation. Note:
In the context of business, “creativity” means having the ability to conceive
something new and original, including ideas, imagination, and things that are
outside of the box. “Innovation” is the implementation and execution of
something new, including products, technology, services, and business models. -
Discuss Google’s organizational culture, and
determine whether or not you would prefer to work in this type of environment.
Indicate whether or not Google’s company culture would help you to perform your
tasks with a greater degree of creativity and innovation. Provide a rationale
for your response. -
Use at least three (3) quality references. Note:
Wikipedia and similar Websites do not qualify as academic resources.
Your assignment must follow these formatting
requirements:
- Be
typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any additional
instructions. - Include
a cover page containing the title of the assignment, the student’s name,
the professor’s name, the course title, and the date. The cover page and
the reference page are not included in the required assignment page
length.
The specific course learning outcomes
associated with this assignment are:
- Describe the primary functions of management
(planning, organizing, leading, controlling) and the associated skills,
tools, and theoretical approaches that can be used to accomplish these
functions. - Explain the principal theories and the
various approaches to management that have evolved over time and their
application to current management situations. - Explain the decision-making process
management uses to develop viable courses of action to a variety of
management situations. - Use
technology and information resources to research issues in management
concepts. - Write
clearly and concisely about management concepts using proper writing
mechanics.
___________________________________________________________________________________
Grading for this
assignment will be based on answer quality, logic / organization of the paper,
and language and writing skills, using the following rubric.
|
Criteria |
Unacceptable Below |
Meets 60-69% |
Fair 70-79% |
Proficient 80-89% |
Exemplary 90-100% |
|
1. Briefly describe Google, its Weight: 20% |
Did not submit or incompletely |
Insufficiently briefly described |
Partially briefly described |
Satisfactorily briefly described |
Thoroughly briefly described |
|
2. Analyze the types of people |
Did not submit or incompletely |
Insufficiently analyzed the types |
Partially analyzed the types of |
Satisfactorily analyzed the types |
Thoroughly analyzed the types of |
|
3. Identify two (2) examples of Weight: 25% |
Did not submit or incompletely |
Insufficiently identified two (2) |
Partially identified two (2) |
Satisfactorily identified two (2) |
Thoroughly identified two (2) |
|
4. Discuss Google’s organizational Weight: 20% |
Did not submit or incompletely |
Insufficiently discussed Google’s |
Partially discussed Google’s |
Satisfactorily discussed Google’s |
Thoroughly discussed Google’s |
|
5. 3 references Weight: 5% |
No references provided |
Does not meet the required number |
Does not meet the required number |
Meets number of required |
Exceeds number of required |
|
6. Clarity, writing mechanics, and Weight: 10% |
More than 8 errors present |
7-8 errors present |
5-6 errors present |
3-4 errors present |
0-2 errors present |
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