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advanced business writng

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Week 2

In Week 1, you brainstormed on problems your workplace or community faces. In Week 2, you will consider a specific problem in your workplace or community that you would like to research for the remaining eight weeks.

Week 2 involves learning about library research. You will complete a series of library exercises designed to help you develop the research skills you will need for the writing assignments to come. Before you complete these exercises, make sure to watch the three library tutorials showing you how to navigate UMUC’s OneSearch interface. OneSearch gives you access to scholarly and credible trade journal articles in the UMUC library.

Week 2 also involves learning about your audience and writing to that audience. To this end, this week’s readings explore the concept of getting to know your audience. You will also identify the six essential qualities of good business writing in accommodating one’s audience.

With the library tips and writing strategies gained from the resources in week 2, you will be prepared to begin writing assignment #2, the Synthesis Literature Review.

To help you get started on this paper, take a look at the sample paper by Tom Student and accompanying video review that examines this model paper in detail. Although the paper is due next week, you will want to begin the paper this week to give yourself adequate time for researching, drafting, and revising.

Finally, Week 2 covers academic integrity. Gathering sources for a paper and integrating information from those sources requires an understanding of academic integrity so that you attribute information from other sources properly. It is important for you to test your knowledge about academic integrity to make sure you are clear about ethical practices for academic and business writers. For this reason, you will take a quiz on the academic integrity tutorial you completed in Week 1.

By the end of Week 2, you should be able to:

  • Apply principles of academic integrity in workplace and academic writing
  • Practice the six basic qualities of effective business writing
  • Recognize the rhetorical concepts of logos, ethos, and pathos
  • Research credible and relevant scholarly and trade journal articles through UMUC’s OneSearch interface

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