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Distribution Channel Article Review, marketing homework help

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Assignment Steps

Resources: University Library article on distribution channels in marketing that is not more than five years old; Marketing: Ch. 1: pg. 4-10; Ch. 2: pg. 40-46, 54-69; Ch. 15: pg. 408-420; Ch. 16: pg. 438-447; Week 4 video


Watchthe “The 4 P’s, Part 2: Place and Promotion” video. (Week 4 Video)

http://fod.infobase.com/p_ViewVideo.aspx?xtid=10143

Consider the following as you watch:

  • When planning the place “P” in the marketing mix, what are the most important elements an organization needs to assess?

Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products. You have begun research on the strategies and methods available by reviewing relevant articles on the topic. Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your conclusion.

Select an article from the University Library that is less than five years old on the role of distribution channels in marketing.

Compose a minimum of 1,050-word article review covering the following:

  • Define what a distribution channel is and discuss why it is important to the marketing process.
  • Discuss the differences between direct and indirect distribution channels.
  • Introduce the article and its author(s) and give a brief summary of its core message(s).
  • Analyze the relationship distribution channels have to maintaining a satisfied target market.
  • Compare and contrast similarities and differences in distribution strategies for online versus brick and mortar businesses. Use examples from a company you admire or your own work life examples to illustrate your points.
  • Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution.

Cite a minimum of two peer-reviewed sources with one being the article from the University Library. (Use in-text citations in the paper)

NOTE: Attached PDF file is one Article from the university library please make sure you use this one as one of the references in this paper.

Format your paper consistent with APA guidelines.

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