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Health Services Marketing
Assignment 2: Competition, Marketing Mix, and Pricing
For this assignment, use the same health care provider as in Assignment 1. (Paper
Attached)
Write a four to six (4-6)
page paper in which you:
- Determine the key characteristics of the users
of the products and/or services of the health care provider you selected. - Analyze the competitive environment of the
health care provider you selected and recommend a course of action for
strategic marketing success. - Determine which tools of the marketing mix
available to health care providers would be most effective for the health
care provider you selected. - Determine the best possible pricing strategy
for at least one of the products or services offered by the health care
provider you selected. - Provide at least three (3) qualified sources,
e.g., peer-reviewed journals, professional organization Website, or health
care provider Websites.
Your assignment must follow
these formatting requirements:
- Be typed, double spaced, using Times New Roman
font (size 12), with one-inch margins on all sides; references must follow
APA or school-specific format. Check with your professor for any
additional instructions. - Include a cover page containing the title of
the assignment, the student’s name, the professor’s name, the course
title, and the date. The cover page and the reference page are not
included in the required page length.
The specific course learning
outcomes associated with this assignment are:
- Analyze the competitive environment of a
health services organization and identify a course of action that will
allow for strategic marketing success. - Analyze the users of the health care system.
- Describe the various tools of the marketing
mix available to health care providers. - Use technology and information resources to
research issues in health services marketing. - Write clearly and concisely about health
services marketing using proper writing mechanics.
Grading for this assignment will be based on answer quality,
logic/organization of the paper, and language and writing skills.
Grading:
|
Assignment 2: |
|||||
|
Criteria |
Unacceptable |
Meets Minimum |
Fair |
Proficient |
Exemplary |
|
1. |
Did |
Insufficiently |
Partially |
Satisfactorily |
Thoroughly |
|
2. |
Did |
Insufficiently |
Partially |
Satisfactorily |
Thoroughly |
|
3. |
Did |
Insufficiently |
Partially |
Satisfactorily |
Thoroughly |
|
4. |
Did |
Insufficiently |
Partially |
Satisfactorily |
Thoroughly |
|
5. |
No |
Does |
Does |
Meets |
Exceeds |
|
6. |
More |
7-8 |
5-6 |
3-4 |
0-2 |
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