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A company self-examination. What are we known for? Who do we want to become?, assignment help

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  • A company self-examination. What are we known for? Who do we want to become?
    this assignment, you will create a Situation Analysis for one (1) of
    the following companies / brands: Fiat Chrysler,, or Google.

    Each of these three (3) companies (Fiat Chrysler,, and
    Google) has been through numerous changes in recent years. For this
    assignment, select only one (1) company / brand. Use the information
    listed, as well as your own knowledge and research, to complete the
    provided situation analysis template. Additional research should include
    the use of the company’s Website, the course textbook, and other online

    Submit the completed template via the Assignment 2 submission link.

    *Remember to only select one (1) brand from the options below (click on Option A, Option B, or Option C to view each available brand).



    Founders Larry Page and Sergey Brin met at
    Stanford University in 1995. By 1996, they had built a search engine
    (initially called BackRub) that used links to determine the importance
    of individual Webpages.

    Larry and Sergey named the search engine they
    built “Google,” a play on the word “googol,” the mathematical term for a
    1 followed by 100 zeros. Google Inc. was born in 1998, when Sun
    co-founder Andy Bechtolsheim wrote a check for $100,000 to that
    entity-which until then didn’t exist.

    In 2000, we introduced AdWords, a
    self-service program for creating online ad campaigns. Today our
    advertising solutions, which include display, mobile and video ads as
    well as the simple text ads we introduced more than a decade ago, help
    thousands of businesses grow and become successful.

    On April Fools’ Day in 2004, we launched
    Gmail. Our approach to email included features like speedy search, huge
    amounts of storage and threaded messages.
    Our Initial Public Offering of 19,605,052 shares of Class A common stock
    took place on Wall Street on August 18, 2004.

    We acquired digital mapping company Keyhole
    in 2004, and launched Google Maps and Google Earth in 2005. Today Maps
    also features live traffic, transit directions and street-level imagery,
    and Earth lets you explore the ocean and the moon.

    In 2006, we acquired online video sharing
    site YouTube. Today 60 hours of video are uploaded to the site every
    minute. Cat videos, citizen journalism, political candidacy and double
    rainbows have never been the same.

    Amidst rumors of a “Gphone,” we announced Android-an open platform for mobile devices-and the Open Handset Alliance, in 2007.

    *************HERE IS THE TEMPLATE TO GO BY THANKS**************

    Based on what you’ve learned
    so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment
    questions below. Submit the completed template in the Week 10 assignment
    submission link.





    Selected (Fiat Chrysler Automobiles, Amazon, or Google):

    1. Customers

    Who are the current
    customers/users? Include information related to demographics, psychographics
    and buying behavior, price sensitivity, customer satisfaction and loyalty.

    For example: You could include information such as whether
    the brand is trying to appeal to a certain social or cultural group and how customers
    perceive the product/brand. It’s also possible to include demographic information
    related to: age, educational attainment, geographic area, gender, race,
    employment status and/or home ownership. Additionally, you can discuss psychographic
    information which includes those attributes that relate to personality, values,
    attitudes, interests, or lifestyles of people. This area is also related to situational
    life stages as well as customer beliefs, and how customers want to see themselves
    and be perceived. Some examples of psychographic groups include video gamers,
    soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages
    include: retirees, new homeowners, college students and new parents. Be aware
    that some products/brands may appeal to a wider customer base than others.

    [Insert response]

    What do the customers

    [Insert response]

    What changes can the
    company/brand expect in the future? How can the company/brand better serve its
    customers? Include information about potential opportunities and threats.

    For example,
    you could include information about the current demand for the product/brand, and
    how it is changing or has changed including possible variations or
    modifications in the future. You may also determine/discuss if the brand/company
    can take advantage or has taken advantage of the changes. It’s also possible to
    consider and talk about whether the product/brand is a less expensive
    substitute, perhaps, or maybe a product/brand that is easier to use with more

    [Insert response]

    2. Company

    [This is what the brand
    is currently.]
    Identify strengths and weaknesses of the company/brand as it exists today. What
    does the company/brand do well and not so well at this very moment?

    [Insert response]

    [This is what the
    company/brand needs to become.]
    How can the company/brand improve its
    weaknesses and maintain or grow its strengths? Suggest how the company/brand
    can improve upon the things it does well and not so well.

    [Insert response]

    3. Context

    Define the current
    business environment. Include information about political, legal, economic
    technological and societal factors that may influence sales.

    For example: You could perhaps discuss the current trends
    and conditions for this Industry and for the brand. It’s possible to include
    information about how the Economy affects this industry. This could include changes
    in income: are people losing jobs, or getting paid more? Changes in spending habits could be considered
    as well. Other factors such as use of public transportation and shopping online
    may also be relevant. Whether or not the product is high-tech, or state-of-the-art
    can be also be included in describing the context. For example, are there other
    companies producing new versions of the product? Is the market changing
    quickly? How is technology affecting this product or service? Are there any new
    laws that may affect the brand?

    [Insert response]

    4. Collaborators

    Define the business
    partnerships. Does the company/brand have any current partnerships? What other
    company/brand may be a good partner for them?

    [Insert response]

    5. Competitors

    Who are the main

    [Insert response]

    6. Recommendations

    Based upon the analysis
    you just completed in this worksheet, what are three (3) key recommendations
    that you could pass along to Management regarding the future direction of the
    company you selected?

    1. [Insert response]

    2. [Insert response]

    3. [Insert response]

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