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1. One challenge international marketers face is ensuring that products
and services are designed with the targeted geographic region in mind.
For this discussion, begin by reading Chapter 13 of your textbook. Then,
identify at least one product or service that has been marketed
slightly differently in different geographic regions (e.g., product
features, packaging, brand name, etc.). Then, provide a link to the
product and summarize how it differs based on the geographic region
being targeted. Explain the challenges to international marketing
associated with these differences, along with a possible strategy for
overcoming them.
Your initial post must be a minimum of 300 words, and be supported by the textbook.
2. Distribution channels play a significant role in the success of
international marketing efforts. As explained in Cateora, Graham, and
Gilly (2016), “Getting the product to the target market can be a costly
process if inadequacies within the distribution structure cannot be
overcome” (p. 444). For this discussion, read Case 3-4 from your text. Then, write a post addressing the following questions:
- Question #1 from the case: What are ways that Inditex ensures that “fast fashion” is truly fast?
- Question #3 from the case: Why would a retailer introduce its online
store country-by-country? Why was Inditex slow to embrace online sales
when it is so tech-savvy in other ways? - How does Inditext/Zara take advantage of international marketing channels and distribution?
Your initial post must be a minimum of 300 words, and be supported by the textbook.
Textbook: Cateora, P. (2016). International marketing (17th ed.). Retrieved from https://redshelf.com/
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