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Social media, smartphones, and apps have become second nature necessities to most consumers. Smartphones and tablets deliver social media to consumers, often via apps. Using the “taxonomy of app icons” on page 81 of your textbook and at least two other pieces of research you source online, write 1.5 to 2 double-spaced pages discussing the importance of brand identity for apps. Give at least three examples of brands that do a good job of differentiating from competitors via their app brand identity.
- Do not provide any lists / bullets of information.
- Provide a link to each source you use, and in-text citations for any information that comes from external sources.
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