How do people read and understand arguments?

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Assignment:

1. Identify a social issue you are strongly opposed to. Then use the 4
   stasis questions on page 22 of the textbook to dive deeper into the
   topic in a way that builds a solid argument.
2. Think about a time when you believed an emotional appeal put forth by
   a political party, company, marketing campaign, or piece of advertising
   only to find out that you were not quite told the truth. Explain the
   situation, what was told to you, what the truth was, how you uncovered
   it, and how finding out that you were misled made you feel. Also explain
   if, or how, this experience changed how you view arguments put in front
   of you.
3. Imagine you are the marketing director for a company that makes fruit
   snacks for kids. The snacks aren’t so much fruit as they are sugar,
   water, and artificial dyes; but kids love them and they are individually
   wrapped for ease of use by busy parents. Your company needs to increase
   sales by 50% in the next quarter and your boss has put this burden on
   you. Write copy for a print ad to run in “Mom’s World” magazine that
   uses an emotional appeal to get busy moms to buy your product and give
   it to their children.
4. Select someone from the entertainment industry who is famous on an
   international scale. Then find a charity with characteristics that match
   that person’s character and ethos. Write text for a print ad that would
   feature the performer talking about why the charity is important. Also
   include why you chose the person and charity you did, and why you feel
   they share an ethos.