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1) In the One File Online Library, using the Business Source Complete database, search for and read the article titled
“How Barbie Lost her Groove,” by Nash and Duvall (2005). Compose a persuasive response that includes the
following elements:
Explain why Mattel’s managers were able to slowly change decision making over time and what kinds of cognitive
errors contributed.
Explain and comment on any factors related to organizational culture and innovation within Mattel’s setting that
might have influenced the company to move in a more positive direction. Your response should be two pages in length, not including the title page or reference page. You are required to cite at
least one article from the Online Library (not including the referenced case study article). All sources used must be
referenced; paraphrased and quoted material must have accompanying in-text citations in the proper APA format.
Information about accessing the grading rubric for this assignment is provided below.
2) Al-Haddad & Kotnour (2015) describes the change models of Kotter and Lewin. In an essay, compare and contrast these
change models or any other early research that focuses on individual behaviors and resistance to change.
1. Explain each step of the change model.
2. Compare and contrast each model of change.
3. Explain the impact of each model on implementing change and resistance to change.
Your essay should be three pages in length, not including the title page or reference page. Cite at least one scholarly
article from the One File Online Library (not including the referenced case study article). You must accompany all referenced,
paraphrased, and quoted material and sources used with in-text citations in the proper APA format.
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