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Write Your Marketing Plan!
This
is your last assignment. This week you will be combining all of the elements of
your Marketing Plan from previous week’s assignments.
Note:
Additional information may also be used/required–be sure to work with your
professor on this.
Your
Marketing Plan should include, but is not limited to, (from your chosen Case
Study):
1.
The name of your chosen company, its Mission Statement and the description of
your product or service
2.
A situational analysis of your chosen company
3.
A SWOT analysis of your chosen company
4.
The Product Choices of your chosen company
5.
The Marketing Strategy of your chosen company
6.
The Marketing Implementation and Evaluation & Control of your chosen
company
7.
An Ethics and Social Responsibility Strategy for your chosen company
The
requirements below must be met for your paper to be accepted and graded:
- Write between 3,750 – 5,000 words (approximately 15 –
20 pages) using Microsoft Word in APA style, see example below. - Use font size 12 and 1” margins.
- Include cover page and reference page.
- At least 80% of your paper must be original
content/writing. - No more than 20% of your content/information may come
from references. - Use at least three references from outside the course
material, one reference must be from EBSCOhost. Text book, lectures, and
other materials in the course may be used, but are not counted toward the
three reference requirement. - Cite all reference material (data, dates, graphs,
quotes, paraphrased words, values, etc.) in the paper and list on a
reference page in APA style.
References
must come from sources such as, scholarly journals found in EBSCOhost, CNN,
online newspapers such as, The Wall Street Journal, government websites, etc.
Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for
academic writing.
A detailed explanation of how to cite a source using APA can be found here (link).
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