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*************This paper has to build upon the two attached papers—-Please review the papers when completing questions**********************
Continuing
to build your marketing plan, this assignment focuses on branding, pricing, and
distribution of your product and service.
Write
a four to five (4-5) page paper in which you:
- Create the
domestic and global product branding strategy. - Determine and
detail the optimum pricing strategy. - Examine how your
pricing strategy supports your branding strategy. - Prepare a
distribution channel analysis identifying the wholesaler, distributor, and
retailer relationships (include any e-Commerce as well). - Discuss whether
a push or pull strategy will be used, justify your rationale. - Discuss how the
distribution strategy fits the product / service, target market, and
overall marketing strategy for the company - Support your
marketing plan with at least two (2) reference sources that discuss the
nature of the assignment
Your
assignment must follow these formatting requirements:
- Be typed, double
spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format.
Check with your professor for any additional instructions. - Include a cover
page containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. The cover page and the
reference page are not included in the required assignment page length
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